![]() ![]() This helps writers to know the difficulty and knowledge levels we aim for, as well as what to avoid. Angle - The article’s main idea and angle to take.Keyword - One main keyword to target in each article.Topic - Multiple select field, with your main content categories.Status -Single select field, with the options To do, Waiting for input (if you create content that requires input from SMEs), Sent to writer, In progress, Done, Ready for publishing, Published, To optimize, With partner (if you co-author content with partners).Title - This is the article’s working title.You can see the example table used in this article here. ![]() I use Airtable for the idea backlog and content calendar. But my recommendation is to have two separate files for the outline and the draft, for the reason stated above.įor the keyword research part, including keyword volume and difficulty, I use Ahrefs. Of course, you can always replace Clearscope with your tool of choice, or keep the drafts in Drive as well. Also, it prevents outlines from being altered, which can happen when working with external writers. The writing itself happens in Clearscope (paid tool), as it’s easier to optimize the content directly. I only use Drive to store the outlines for writers. For Airtable, automations are only available on a paid plan. Toolsįor this example I use paid plans, but Zapier allows you to create a couple of Zaps on the free account as well. Prerequisites Ideation & keyword researchīefore you automate the content creation process, you need a list of topics to write about, as well as the main keyword you’ll target in each article. Airtable automations are only available on a paid plan.If you’re completely new to this topic, please review this article first: Managing the content lifecycle I’ve written about the content lifecycle stages before, so I won’t explain again what the content lifecycle is or what the typical stages are.Some steps are using Airtable automations. I’m using Drive to store the outlines and create the drafts, Airtable as a content calendar, and Zapier to integrate the tools and automate some processes. The goal of this article is to show you some simple ways to automate steps in the content lifecycle using Google Drive, Airtable and Zapier. How I use these tools to automate steps in the content lifecycle ![]()
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